True success is more than the sum of its parts. You’ll find the usual: ingenuity, innovation and intrepidness. But without that je ne sais quoi to tie it all together, things just fall short of the mark. Most of the time, this intangible aspect comes in the form of an unassailable identity. Something so indisputably unique that it could hardly be mistaken for another.
The Bulgari Aluminium may feature a familiar round case, Arabic numerals and baton hands, but it is the furthest thing from being “just another watch”. Its bold typeset and sleek bracelet displays an iconic Bulgari treatment, lending sporty sensibilities to an otherwise stylish timepiece. The use of aluminium, titanium and rubber come together to forge a bold wrist-worn statement. Irreverent as it may be of conventional design codes, the new Bulgari Aluminium for 2020 nonetheless retains the core identity of its 1998 predecessors, transcending social profile and personal style.