From now till 31 Jan 2023, Bulgari invites you to explore a world of endless enchantment, extraordinary beauty and pure joy behind a universe of unexpected wonders at their Holiday Pop-up at Orchard ION’s level 1 atrium. Led by friend of the brand, Ayden Sng, Augustman discovered the majesty of Italian aesthetics and craftsmanship along with a side of aromatic Bacha coffee. Catching exquisite creations like the iconic Serpenti viper bracelet in 18 kt white gold, set with full pavé diamonds: a tribute to its spirit animal, camouflaging sensuality and temptation with a hypnotic design; or rediscover the B.zero1 three-band ring in 18 kt white gold with demi-pavé diamonds, drawing its inspiration from the world’s most renowned amphitheatre, the Colosseum, the B.zero1 three-band ring in 18 kt white gold is a ground-breaking statement of Bulgari’s creative vision; this rendition is set with demi-pavé diamonds on the edges, while its distinctive spiral represents the power of new beginnings. A stone’s throw away, Bulgari’s boutique at Orchard ION awaits where you can view these excellent timepieces.

A World of Wonder and Fine Artisanship with Bulgari Watches This Christmas

The Diagono line was first introduced in 1988 and though Bulgari would not know it at the time, it would become one of the brand’s most iconic timepieces. The Maison would eventually launch the Octo Finissimo collection in 2012, and 10 years on, there’s little doubt about the iconic status of the model in modern watchmaking.

Unbeknownst to many consumers, this rocketing rise in watchmaking provenance has provoked watch aficionados to take a look at the older models from the brand. The Diagono is one such model. It was a timepiece shaped before the integrated bracelet sports-watch zeitgeist, yet it bore all the hallmarks of the most popular timepieces today without the baggage of the exaggerated bezel and sometimes too familiar bracelet across the industry’s competing models.

The Bulgari Diagono was its own creature, whether it bore a tachymeter bezel or one that simply carried the Bvlgari-Bvlgari motif; the aesthetics of the collection reflected a purity in watch design for its crafters in Le Sentier. A pure circle laid on a “rhombus” midcase which tapered into an integrated bracelet; it’s almost criminal how the younger Finissimo has now gone and “stolen” its thunder. The bracelet itself is also unlike anything else seen in its category – a product of the ’80s, it still looks incredibly modern and more importantly, thin. It’s a design philosophy that most likely shaped the supple Octo Finissimo in its thinness. Swiss made but unabashedly Italian in sensitivity.


written by.

Jonathan Ho

Managing Editor
Jonathan Ho might have graduated with a business degree but he thumbed his nose at commerce and instead opted for a harder life in journalism. He edits Augustman, a title he first joined when he became a writer after a career in advertising and now, earns a living writing commentaries on the luxury industry.
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