IWC and the Antoine de Saint-Exupery Foundation have had a partnership dating back a decade, and in fact it was CEO Georges Kern who through a chance meeting with a member of the d’Agay family, direct descendants of the famed author, decided to help them establish the foundation to support projects across the world that are in aid of children’s education. Over the years, the Foundation has done incredible things, including opening a school for kids in Cambodia to help the impoverished there receive opportunities for self-improvement.
More recently in Brazil, the Foundation and IWC have established the Little Prince Library at the Hospital Pequeno Principe (the Little Prince Hospital), a nonprofit children’s hospital in Brazil. Olivier d’Agay, director of the foundation, was present along with supermodel Adriana Lima, who’s a friend of IWC and has been supporting an orphanage in Salvador in her private time. At the inauguration of the library, Lima read with one of the children at the hospital, and visited the faciltiies and delivering smiles all around. “”It’s a pleasure to allow the culture and the reading part of the routine in the hospital,” said Mr d’Agay.
The implementation of the library in PHP was made possible by the donation of a platinum IWC limited edition Pilot’s Watch Chronograph Edition “ The Last Flight”, which sold for CHF40,000 (about US$132,000) in a auction in 2014. This watch was created to commemorate the 70th anniversary of Antoine de Saint-Exupery’s disappearance last year. Stephanie Aubry, manager of IWC Schaffhausen Brazil, spoke on the organisation’s commitment to social and environmental causes. “We are very pleased to collaborate with a Brazilian institution and to have our ambassador Adriana Lima with us,” he said.
Check out the video to discover the Little Prince Hospital as well as Adriana Lima on what the children’s book means to her.