South Korean pop culture may have taken Asia by storm several years back but unlike its predecessor, Japanese culture, it seems to have stuck around for much longer. What’s not to love about it? They make good television, better music and every celebrity out of the gates of South Korea has at least a few million followers in Asia. 

Understanding this irresistible force, Fossil, the global lifestyle brand at the forefront of fashionable accessories such as leather goods and stylish watches, recently announced that South Korean superstar actor Ji Chang-wook would work in his capacity as Fossil’s brand ambassador in Asia, in conjunction with the launch of the Fossil Q Fall Collection smartwatches.

Catering to Ji Chang-wook, the Fossil Q Explorist family of smartwatches feature styles that will suit the multifaceted nature of the modern, active gentleman best epitomised by Ji. The classic Q Explorist FTW4004, for example, offers a heightened sense of empowerment through its brown leather strap and a silver-toned bezel, while the FTW4001 means business punctuated by a hint of sportiness with its smoke-toned stainless steel case and matching bracelet.

“I got my first Fossil smartwatch as a gift not too long ago. I was extremely surprised initially, when I got to know that it was a smartwatch,” Ji reveals. “After I started using it daily, it made my life more efficient.”

“Since my lifestyle itself is pretty much on the active side, Fossil’s smartwatch makes a perfect partner for me,” he continues. “With my Fossil smartwatch, apart from tracking my daily activities, I can even check my sleeping pattern every day.

Apart from the actor, actress Song Ji-hyo, perhaps best known for her role in Running Man, will also join Fossil as part of the brand’s Fossil Firsts campaign that aims to foster the emotional connection between Fossil fans and their first experiences with Fossil Q Venture smartwatches.

Her choice of smartwatch was the Q Venture FTW6008, an elegantly styled piece with its rose gold-toned stainless steel case and bracelet spruced up with sprinkles of sparkling pavé crystals, melding cutting-edge technology and luxury, as well as the FTW6005 that bears the kind of femininity often associated with Song Ji-hyo.

“Because of its timeless design, I look more feminine,” adds Song.

However, style is only one part that makes the Fossil Q smartwatches a wonderful addition to your lifestyle. They are built in with Google Fit to record and analyse your various workout routines, such as calories burned and distance travelled. As the smartwatches are powered by the popular Android Wear 2.0, you can install and access third-party apps on the Google Play Store to complete the whole smartwatch experience, such as music streaming, through built-in Wi-Fi connection. Besides that, they can also be paired with smartphones to receive push notifications, all on your wrist.

With a plethora of interchangeable straps and watch faces, donning a smartwatch has never been this fun and effortless. Fossil’s Q Smartwatches makes having the best of both worlds possible. 

You can also now stand a chance to visit Song Ji Hyo in Seoul. Find out more right here

Fossil Q smartwatches are available at all Fossil stores, selected department stores, authorized dealers, Zalora and Lazada.

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Fossil: Embracing the Korean Wave
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