Luminox: Search and Rescue in the Land of Ice and Fire - Augustman
Augustman Logo
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
E-Magazine
Most Trending
Luminox: Search and Rescue in the Land of Ice and Fire
Most Recent
Luminox: Search and Rescue in the Land of Ice and Fire
Most Trending
Laying Rubber: The Nike SB Dunk Gulf Is Perfect For Motorsports Fans
Most Recent
Catch The Onitsuka Tiger FW21 Presentation at Milan Fashion Week
  • Fashion
  • Watches
  • Grooming
Most Trending
These Are The Most-Followed Instagram Accounts In The World
Most Recent
The Lowdown On Zack Snyder’s Justice League And Where To Watch It On 18 March
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Most Trending
Overflowing With Cool: Xiaomi Reveals A Smartphone With A Waterfall Display
Most Recent
The Helicopter Celebrates A 100 Years, Here’s How It Helped Changed The World
  • Tech
  • Motoring
Most Trending
The Best Vintages Of Brunello di Montalcino To Add To Your Cellar
Most Recent
Could This Be The World’s Oldest Mass Production Brewery? Egypt Thinks So
  • Dining
  • Drinks
Most Trending
Consider These Ecotourism Destinations For Your Next Post-Pandemic Adventure
Most Recent
These Are Asia’s Most Stunning Mangrove Forests
  • Travel Guides
  • Hotels & Resorts
Most Trending
Nourishing Superfoods To Add To Your Diet This 2021
Most Recent
Amp Up Your Home Gym With These Designer Fitness Equipment
  • Fitness
  • Health
Most Trending
Uncover Mindful Living with AUGUSTMAN x LIFESTYLEASIA
Most Recent
Social Entrepreneur Josh Tetrick of Eat Just Talks Sustainability And The Future of Food
  • Men of the Year
  • MVMT
  • August Mentors
  • A-Listers
  • Hit List
  • sg
    • MY
    • SG
  • Search
Luminox: Search and Rescue in the Land of Ice and Fire
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style
Catch The Onitsuka Tiger FW21 Presentation at Milan Fashion Week
Style
Laying Rubber: The Nike SB Dunk Gulf Is Perfect For Motorsports Fans
Style
“Escape” Into The Animal Kingdom Digitally With The Burberry Fall/Winter 2021 Collection
Augustman Logo
sg
Luminox: Search and Rescue in the Land of Ice and Fire
Back
All  Style
  • Fashion
  • Watches
  • Grooming
Back
All  Culture
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Back
All  Gear
  • Tech
  • Motoring
Back
All  Food & Drink
  • Dining
  • Drinks
Back
All  Travel
  • Travel Guides
  • Hotels & Resorts
Back
All  Wellness
  • Fitness
  • Health
Back
All  AM Select
  • Men of the Year
  • MVMT
  • August Mentors
  • A-Listers
  • Hit List
E-Magazine
  • Malaysia
  • Singapore
  • Facebook
  • Twitter
  • Instagram
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style

Luminox: Search and Rescue in the Land of Ice and Fire

Sean Mossadeg
15 Aug 2018
Article Hero Image
Trending Now
Catch The Onitsuka Tiger FW21 Presentation at Milan Fashion Week
StyleRead More
The Helicopter Celebrates A 100 Years, Here’s How It Helped Changed The World
GearRead More
The Lowdown On Zack Snyder’s Justice League And Where To Watch It On 18 March
CultureRead More
These Are Asia’s Most Stunning Mangrove Forests
TravelRead More
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.

At Baselworld this year, Luminox announced its newest partnership with the professional search and rescue team of Iceland, the ICE-SAR. Following the organisation’s 90th anniversary (having been founded in 1928), the brand sought to partner with them, given the organic synergy between the two, what with the dire need for the timepieces worn by the ICE-SAR to withstand anything.

As a country, Iceland’s glaciers have stood the test of time as some of the world’s most beautiful landscapes. That beauty comes at a price, of course. Iceland is known for the volatile arctic winds and the sub-zero winters that transform the country into a barren wasteland. Add to that the fact that Iceland is also home to some of the world’s most active volcanoes, and it’s understandable why it’s known as the “Land of Ice and Fire.”

In a nutshell, it’s why the ICE-SAR’s job is taken so seriously. An all-volunteer force (the same as Iceland’s army), the ICE-SAR now stands at 8,000 volunteers across 93 different teams. All volunteers are true Search and Rescue experts as all rescuers receive an 18 months training before they can go on their first mission and proudly stand behind the ICE-SAR motto: Devotion, Professionalism and Leadership.

The limited edition version of Luminox’s ICE-SAR 1000 Arctic Series that celebrates the 90th anniversary of the ICE-SAR

Bernd Stadlwieser, the CEO of Mondaine Watch that now owns Luminox, shared that “Collaborating with ICE-SAR is a natural evolution and a perfect fit for Luminox – a brand already trusted and requested by so many professionals around the world. ICE-SAR rescuers are operating in extreme conditions, and we are proud that they have chosen Luminox as their official partner.”

 

Unveiled at Baselworld, this new collaboration sees five models, the ICE-SAR 1000 Arctic series, designed to withstand the harshest of Icelandic weather. The watches are all 20 ATM water-resistant and come with a scratch-resistant sapphire crystal glass. Luminox has also made sure to fit the timepieces with a CARBONOX™ casing, allowing for extreme robustness and ultra-lightweight use during rescue missions.

A look at Luminox’s Light Technology (LLT) working in the dark

For the endless nights that surrounds Iceland, the Luminox Lighting Technology (LLT) guarantees ultimate night vision to the volunteers of the ICE-SAR teams (for up to 25 years). Each watch also features a 60 minute scale marking on the bezel and various strap options such as fabric, rubber and velcro.

The dials of the 1000 Arctic Series have also been sandblaster, paying tribute to the volcanic landscapes of Iceland and “a direct interpretation of the lava fields that cover 30% of the country.” All three hands of the watches have been inspired by the carabiners that ICE-SAR rescuers are using in all missions and the crown is inspired by the knurling part of these carabiners.

On the blue and black/red models (the two in the middle), the index at 12 is replaced by the numbers “112”, the emergency telephone number in most European countries. The shape of the ICE-SAR logo forms the bezel shape and all models boast an ICE-SAR logo marking on the stainless steel caseback.

Luminox watches are available at leading department stores (TANGS at Tang Plaza and VivoCity, Robinsons the Heeren, OG Orchard Point) and other authorised watch retailers

Watches
Luminox
iceland
search and rescue
professional watches
Sean Mossadeg
Talk to Me About:

Up Next For You

Livestream The Burberry Fall/Winter 2021 Menswear Presentation
Richard Augustin
Style
President Obama’s Nike Hyperdunk Sneakers And Other Ultra-Rare Kicks You Probably Can’t Buy
Richard Augustin
Style
Art Meets Fashion In The Dior Men’s Summer 2021 Collection
Richard Augustin
Style
Need For Speed: The TAG Heuer Carrera Porsche Chronograph
Jonathan Ho
Style
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.
×
Where are you?
Tell us so we can display what you want to see.
  • Malaysia
  • Singapore
Malaysia Singapore
Advertise About Privacy Policy Terms & Conditions
© 2021 Copyright Augustman