What happens when you blend the world of performance engineering with traditional watchmaking? If you ask IWC Schaffhausen and Mercedes-AMG, they will point you to the Pilot’s Watch Chronograph Edition “AMG”.

The new timepiece stands as a performance engineering inspired chronograph. It truly boasts the best of both worlds with IWC’s expertise in watchmaking blended with Mercedes-AMG’s well documented success in performance motoring.

Pilot’s Watch Chronograph AMG
A true performance engineered chronograph

The Pilot’s Watch Chronograph Edition “AMG” was unveiled at a webcast hosted by Philipp Schiemer and Christoph Grainger-Herr. Both elaborated on their passion for racing, the values both brands share, and the sustainable future of watchmaking and mobility. They were joined by Maro Engel, who brought in the perspective of a professional racing driver.

Common Values

This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. Both brands have a long-standing history in their respective industries.

Naturally, this partnership between the Swiss luxury watchmaker and the performance and sports car brand Mercedes-AMG, shares many common values. Both companies were created by visionaries with bold ideals including the pursuit of technical perfection and uncompromising quality.

In 1868, Florentine Ariosto Jones combined traditional craftsmanship with advanced industrial technology to redefine watchmaking in Switzerland. In 1967 in Grossaspach, Germany, Hans Werner Aufrecht and Erhard Melcher established AMG with a visionary concept of incorporating cutting-edge racing technology into road-going series vehicles.

By combining their expertise, IWC and Mercedes-AMG have produced arguably the world’s most stunning performance engineering inspired chronograph.

Performance Timekeeping

Crafted from automotive engineering materials, the Pilot’s Watch Chronograph Edition “AMG” (Ref. IW377903) is IWC‘s first 43mm Pilot‘s Watch Chronograph featuring the IWC-manufactured 69385 calibre. It is also the first Pilot‘s Watch Chronograph with a case made of extremely light and scratch-resistant titanium.

The Grade 5 titanium finish gives the watch a matte grey appearance, inspired by AMG‘s signature Selenite Grey Magno paint. The dial features precisely woven carbon fibre, a material directly derived from AMG‘s aero components.

These parts are produced in a complex process involving heat and pressure, which provide remarkable lightness and rigidity.  The raw material is continuous carbon fibres, which are processed on weaving machines into textile structures. Ultimately this gives the product its characteristic woven “carbon look”.

A black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments. The all-around performance watch is powered by the IWC-manufactured calibre 69385. This robust and precise chronograph movement enables stop time measurements of up to 12 hours.

The chronograph function is controlled by a column wheel, an intricate component with two functional levels. The caseback features the Mercedes-AMG logo emblazoned on the tinted sapphire crystal. The timepiece is fitted with a black embossed calf leather strap with contrast stitching and folding clasp.

The Pilot’s Watch Chronograph Edition “AMG” will be available for pre-order online, through IWC boutiques and authorised retail partners.

(Images: IWC Schaffhausen)

written by.

Richard Augustin

Digital Editor
Richard went from the confines of the kitchen working as a professional chef into the realm of media twenty years ago. In his two-decade career in writing, he has plied his trade in a number of regional print and digital media organisations in the lifestyle, in-flight, entertainment and finance space. When not busy chasing deadlines and writing stories for AugustMan, you can find him experimenting with recipes in his kitchen.

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