The past few months have demonstrated how watch brands are quickly adapting to the needs of the digital economy. Omega and Vacheron Constantin both introduced one-off digital retail products while IWC fully ventured into e-commerce via the Yoox Net-a-Porter platform. But these moves are simply the start of a larger progression, thanks to consumers who are increasingly comfortable with hybrid retail experiences and who value unique products more than the service a brand provides. More will surely be revealed at Basel but we’re already foreseeing some trends for the year.

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