The consistency at which Japanese watchmaker Seiko produces its timepieces is nothing short of marvelous. Whether it’s with its mechanical timepieces or quartz, Seiko’s dedication to the pursuit of precision is one that never stops. The brand’s Criteria collection for men is one of its strongest lines, backed by affordability and a strong design. This year for its autumn/winter collection, Seiko introduces nine new models – each catering to different styles and tastes but maintaining the Seiko feel.

Looking to add new elements to its pieces, the updated Criteria collection will see some models featuring nylon canvas straps on top of the signature stainless steel bracelets. It’s a touch of modern class and one that suits the elements well, come this time of the year. Like most A/W collections, the idea behind the timepieces are to be the perfect accompaniment to the fashion of the season. Showing off the perfect way to carry off the timepiece is Seiko’s ambassador, singer Wang Lee Hom.

From left to right: Seiko Criteria Men’s A/W: SNDH11P1, SNDH13P1, SNDH15P1, SNDH19P1


Very much a city-dwelling timepiece, the new Criteria collection shines in the brand’s new advert for the season with muted colours such as khaki green, brown, navy blue and an ability to transcend both office or casual wear. For the working man that needs a watch that fulfils its function both as a timekeeper and accessory, the new Criteria collection ticks all the right boxes.

As with all of Seiko’s Criteria products, the goal of the watch is to fit into everyday life, without the need to change around. Each of the timepieces comes with a chronograph function, in the event you need to time small events as well as other useful elements such as a water resistance of up to a 100 metres. It’s a daily beater that’s meant to withstand the elements and anyone’s lifestyle.

Prices for the new Seiko Criteria Men’s A/W collection start from $473. Available at Seiko Boutiques and authorized dealers’ stores. 
This post is brought to you by Seiko Singapore.
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