FREE rein with one of the watch brand’s most iconic models is a responsibility few would take upon themselves, but multihyphenate Fragment founder, Hiroshi Fujiwara, stepped up to the plate gamely.
And thus, the TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara. The 500-piece-only limited ed timepiece is based off the original 1963 Carrera, which took the motorsport world by storm back in the day with its superb legibility and functionality.
It comes with a stock black rubber strap and an additional black and gray NATO strap. Swap out to the latter for a sportier feel.
“We created something people are not necessarily expecting to find in TAG Heuer’s current collection,” commented Hiroshi Fujiwara, who has some serious design street cred.
He’s behind one of Eric Clapton’s guitars (having also jammed with the man himself before), and is widely regarded as the godfather of Ura-Harajuku fashion. (That’s the part of Harajuku’s backalleys where street style lives and breathes).
“There aren’t many new watches I’d want, but I’m sure about this one!”