The new Air France in-flight safety video has taken French culture and made it the centrepiece of the film. Admittedly most air passengers do not take heed when a flight safety video starts playing. However, this new video from the French carrier may well warrant repeat viewings.
Safety With French Flair
The new in-flight safety video showcases the best of France whilst also incorporating all the latest regulatory changes in force. The film begins with two flight attendants explaining the safety instructions to passengers. The video then progresses from one iconic landmark to another to the tune of lively melodies, inspired by musicals.
Honestly, it passes off as a brilliantly put together French tourism advertisement as well. Passengers are transported from the steps of the Opéra Garnier to the gardens of the Palace of Versailles. Also showcased in the video is the sunny French Riviera and legendary Hotel Martinez.
As the video rolls on, it transports passengers to the vineyards of Provence, past museums, and a fashion show. It continues through a French café terrace and along the banks of the Seine and its famous booksellers. The safety briefing ends at the top of the Eiffel Tower, where an Air France crew greets customers.
The new in-flight safety video stands as a poetic tribute to the art of French-style travel. It also helps symbolise the essence of the Air France brand. “With this new video, we are showcasing the best France has to offer in an emotionally engaging way,” explains Catherine Villar, SVP Customer Experience Air France. “We can’t wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.”
French director and scriptwriter Romain Quirot produced the film. The original music was written by Ludovic Bource, an Oscar and César award-winning French composer.
Making Safety Videos Fun
The Air France in-flight safety video is the latest video that injects a little fun into an airline safety presentation. Travellers will remember Air New Zealand’s Lord of the Rings safety video. In 2019 British Airways recruited several UK personalities for its presentation.
ANA Japan also released a Kabuki-themed In-flight safety video in 2019, which promoted Japanese culture to a global audience. Of course, there is also Singapore Airlines’ effort from 2017, which featured iconic tourist destinations.
In the video, the Singapore Girl took guests on a journey through Singapore. Along the way, important on-board safety instructions were communicated. Singapore Airlines produced the video in partnership with Singapore Tourism Board.
In-flight safety videos like these are one aspect of travel that we miss. Let us hope we can all start viewing these videos while waiting for takeoff sometime soon.