With Seoul Fashion Week further cementing the South Korean capital’s prominence in the fashion realm, more eyes are turning to Seoul for the latest trends in style. Besides tourist hotspots like Common Ground, there are now more fashion offerings than ever, meaning more options to snag stylish menswear in Seoul.
So after enjoying the picturesque views of Jeju and feasting on limitless servings of kimchi, it’s time to round up the ultimate Seoul experience, starting with the best places to get a stylish wardrobe update.
Spearheaded by designer Kim Hong Bum, Cres E Dim is a label that has gotten a lot of attention ever since its inception in 2009.
For points on literal street-cred, its collections are also constantly featured in the runways of Seoul Fashion Week; they also have an online shop that’s regularly updated with the latest looks.
Its designs feature a reinvented high-street aesthetic with fresh versatile pieces for layering worth a look when you’re in Seoul.
Pieces like layered holding half pants that can be paired with sweats for a warmer ensemble, or it can be matched with socks for an airy, everyday outfit. For those of us who live in tropical climates, nothing doubles up the fashion points like function and multipurpose.
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With a following of close to 600k, Ader Error’s online reputation makes the label’s clothes seem pretty much the second biggest export of South Korea after its kimchi.
For that, it’s got playful yet serious unisex clothing to thank for, alongside iconic collaborations with other big names like Puma.
Its clothes are mature, yet injected with flashes of satirical humour, like socks that read “your life is a joke” and “not yet” scrawled across unzipped flies.
Besides that, you’ll find interesting reworks of fabrics like corduroy, denim and thick knits to create the ‘gram-worthy looks for your #ootds to come.
If you’ve seen Korean variety shows or followed Korean celebrities on social media, you’ll find this brand familiar.
As the name suggests, Nerdy is a brand with a mission to reclaim the geek nerdy aesthetic, and it’s popular with celebrities like Exo’s Chanyeol, IU and Winner’s Kang Seung Yoon.
Amongst the many offerings, fun and casual streetwear with bubble fonts on T-shirts, tracksuits and more are what can be expected from this label.
We should add that it’s a bonus the flagship store happens to be an Instagram-worthy location — why not visit and “Nerd” out yourself on a wardrobe update?
Founded by designer Woo Youngmi herself in 2002, Wooyoungmi stands out from other labels as the first Korean menswear label to be designed by a woman.
In its added reputation of landing a spot at Paris Menswear Fashion Week, Wooyoungmi has garnered the interests of GQ, Vogue, as well as appearing on editorials starring supermodels like Lucky Blue Smith.
Design wise, it combines futuristic direction with contemporary inspiration. For its SS19 campaign, the label pursues the David Bowie aesthetic — choosing oversized, striped suits bound at the waist to go with an androgynous heeled boot.
Even if it’s just for a look/see, it’s one and only retail store in Asia makes it a highly coveted brand you have to visit in Seoul.
As it seems, the booming success of bucket hats and longline jackets are the next fashion fad in Seoul’s fashion scene.
Spearheading this trend is Vibrate, a label that’s also capitalising on the ‘caterpillar’ puffer jackets, becoming the core of its collection.
It has one store in the fashionable districts of Gangnam, and another in the Jung-gu district. Both store footprints amount to an entire building — exactly the kind of store that you can enter on a Monday and leave on a Friday (figuratively).