Earlier this month, Corum arrived in Singapore to present the latest in its Bubble watch range. Fresh from Switzerland, we were the first to see the full range of the 2016 editions of the series in Asia.
The Bubble watch was first introduced in 2000, at the turn of the century when oversized timepieces were coming into vogue. The watch certainly led the trend of the bold watch design with its unique 8mm thick domed sapphire crystal and unusual dials. It became the platform for artistic watch displays, paving the way for other independent watchmakers in the future to follow suit.
Brand manager for Corum, Asia-Pacific, Soon Boon Chong, was in town to showcase the full range of 2016 novelties to the press as well as to select readers of AUGUSTMAN, watch collectors in Singapore and various retailers. At the South Beach Hotel, the brand held a party in partnership with Sarment Wines to present the Dani Olivier special editions as well as the BubbliaDiamonds range, a fully set series of timepieces based on the Bubble Squelette.
In addition, apart from the Op Art range released since last year, the centre of attention was also a series related to the games of chance, from roulette to craps. The watches come in editions of 88, with the last number being a piece unique in red gold.
Check out the video of the evening’s festivities, which included champagne tasting, champagne pong (think beer pong but way classier) and finally, a lucky draw where one gentleman returned home with a Corum Bubble watch.