The New York Minute once referred to the blinding pace at which New Yorkers lived their lives. Charles Tiffany, founder of the world-famous luxury house Tiffany & Co., understood the speed at which the city’s heart beat but at the same time, wanted to inspire appreciation for the significant moments and milestones in one’s life. 

This ethos is something shared by the leading men we talked to recently. A penchant for going against the norm and excelling in their respective fields, these men embody the principles of Tiffany & Co. – a commitment to pushing boundaries and accomplishing their goals, one New York minute at a time. 

Darren Lee, 35

Founder of content and communications agency Uniform and street style website Shentonista, Darren Lee is a very busy man. When he’s not proving that Singaporeans have their own flair and style through Shentonista, he’s out tailoring unique identities and bespoke content for his clients. 

Lee shared with us how both his businesses mesh, the myth of style and how he lives from moment to moment. 

Darren Lee wears the classic Tiffany CT60 three-Hand 40mm men’s watch in stainless steel on a black alligator leather strap

Presented by Tiffany & Co





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