UA launches HOVR, the latest in cushioning technology out of their labs. It is currently being used in two brand new sneakers, the HOVR Phantom and the HOVR Sonic. Read on for a quick break down on the technology and the specs of both shoes. Stay tuned for the full review.


The three main aspects of the new technology is Superior Cushioning, Energy Return, and Durability. Obviously, HOVR is targeted at long distance runners. During runs of distances over ten to fifteen kilometers, cushioning and energy return is vital to protect your knees and also help you go that extra mile. Durability is a welcome addition because it means not having to get a replacement pair too soon.

The foam chemistry of HOVR enables the superior cushioning and durability, while the energy web contained in the core of the system provides energy return and responsiveness. If energy return seems to be familiar, that’s because most of the big brands have been focusing on it. Asics has FlyteFoam, Adidas has Boost, Nike has React, and now UA has HOVR.

HOVR Phantom

The Phantom is quite the looker. It has a bit of a collar where the foot opening is, so if you like the feel of a sock running shoe, this will suit you just fine. Weighing in at 309 grams, this shoe is probably best for gym work, other indoor sports.

HOVR Sonic

The HOVR Sonic is the more functional of the two. Weighing in at 282 grams, this pair will serve you well on your long runs. The knit upper is well-ventilated and conforms well to the movement of your foot, while HOVR technology will give you energy return to keep you going.

The HOVR Phantom is priced at $229, and the HOVR Sonic at $179. Both shoes are now available at Under Armour stores and on their website here. Stay tuned for the full review.

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