Taylor Swift has ushered in a new era of music with her ongoing tour. The Eras Tour is nothing short of a worldwide event and has hosted several sold-out stadium shows across the US with new dates added for Europe and Asian legs. The soaring craze among Swifties has made each stop a roaring success, adding to Taylor Swift’s net worth in such a way that she is now officially a self-made billionaire.
After 12 Grammy Awards and countless chart-topping hits, Swift’s music continues to garner the same kind of love from all over the world. With the impetus from The Eras Tour, Bloomberg noted on 27 October 2023 that the “Karma” singer’s net worth is now USD 1.1 billion.
According to the report, she is “one of the few entertainers to reach that status based on music and performing alone.”
In its breakdown of her net worth, Bloomberg said that ticket sales and merchandise along with the estimated value of the remastered versions of her previous albums released by her since 2019 make up the largest chunk of her net worth.
The music catalogue was valued at USD 400 million at the lower band while ticket sales and merchandise were estimated at USD 370 million. The other components of her net worth include USD 120 million in Spotify and YouTube earnings, USD 110 million worth of five personal properties, and USD 80 million as royalties from music sales. Bloomberg underlined that the music catalogue’s value on a more bullish estimate could be around USD 1 billion when all of her music is included.
With such a staggering net worth, it is no surprise that the country-pop icon already owns several expensive assets. Brand endorsements, stunning Beverly Hills properties, a private jet, expensive cat breeds and more make up some of her lucrative incomes and grandest possessions.
Check out some of the most expensive things that Taylor Swift owns
The Eras Tour records and earnings
Bloomberg said that The Eras Tour has earned over USD 700 million in ticket sales for shows performed to date at an average ticket price of USD 254. The report said that her 53 US concerts in 2023 added USD 4.3 billion to the American gross domestic product (GDP). Her personal pre-tax profit from The Eras Tour concert shows held so far was estimated at USD 225 million. There are 89 more shows to go.
Citing survey data from August done by research firm QuestionPro, CNN reported on 26 October 2023 that The Eras Tour could gross USD 2.2 billion in North American ticket sales alone. This means that the net worth of Taylor Swift will increase even more once the tour is over.
According to a July 2023 report by Forbes, The Eras Tour already surpassed the likes of Bruce Springsteen’s 2023 tour, Bruce Springsteen & the E Street Band, Harry Styles’ Love On Tour and Elton John’s Goodbye Yellow Brick Road tour.
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Successful music albums, concerts and films
After keeping her fans guessing for a long time, Swift released her latest full-length album Midnights in October 2022, causing an uproar in the global music arena yet again. No stranger to the top Billboard chart positions, she created history by being the first artist to claim all top 10 spots.
On 7 July 2023, Swift released Speak Now (Taylor’s Version). It is the third of the six rerecorded versions of her albums that she is releasing after a dispute with her recording label. Originally created in 2010, it comes while she is on tour with Eras and is being received enthusiastically by Swifties all over.
Her 2017 album Reputation broke and created several records and continues to be one of the highest-selling music albums of all time. Selling nearly two million copies, the Reputation tour also broke the record to become the highest-grossing world tour of the time after garnering around USD 345 million.
In 2014, her album 1989 sold over 3.7 million units and bagged the title of the bestselling album of the year. The same year she also removed her music from the streaming giant Spotify on account of royalty payment issues. It continued in 2015 when Swift published an open letter against Apple Music saying she would not stream 1989 on the platform due to royalty rates.
Several of her albums have become platinum and her genius is proven by the 12 Grammys that she has won. After the previous complicated royalty issues, Swift’s new contract with Republic Records and Universal Music Group lays down the monetary rules quite clearly.
Besides a prolific music career, Swift has also appeared in a number of movies. She has her own Netflix documentary titled Miss Americana: Taylor Swift, released in 2020, and has featured in several hit films such as Cats (2019), The Giver (2014) and gave her voice to Audrey in The Lorax (2012).
On 13 October 2023, Taylor Swift: The Eras Tour, a concert film of her ongoing tour, was released in theatres. It earned over USD 160 million worldwide by its second weekend of release and was rated 99 per cent on Rotten Tomatoes.
Swift has made a significant mark in the real estate segment and has quite an impressive portfolio of eight properties, the value of which is reportedly around USD 84 million.
She seems to share a deep connection with New York City as the “Cardigan” star owns a lavish duplex penthouse in Manhattan’s most posh neighbourhood of Tribeca. Valued at USD 20 million, Swift reportedly renovated the apartment for USD 535,000. In fact, such is her love for the Big Apple that she also owns a four-storey townhouse in the city. Converted into a single house, it consists of three homes — the first bought in 2015 for a reported amount of USD19.95 million, the second in 2017, reportedly for USD 12.5 million and a year later came the third one at an estimated cost of USD 9.75 million.
Swift’s Los Angeles portfolio is equally majestic. In 2015, she splurged around USD 25 million on a Beverly Hills mansion, formerly owned by film producer Samuel Goldwyn. It was restored to the 1934 aesthetics and has received LA’s historic landmark accreditation, implying it cannot be demolished or significantly altered. Throughout her music career, the singer and prolific songwriter has owned several other properties at Beverly Hills which were later sold off.
Additionally, Swift has heavily invested in the property scene in her hometown Nashville. At the very beginning of her career, a 20-year-old Taylor had purchased a 301 sq m apartment for almost USD 2 million. In 2011, she bought a 465 sq m Greek Revival-style mansion for her parents in the upstate neighbourhood of Forest Hills for a reported amount of USD 2.5 million.
The “Wildest Dreams” icon stunned fans with her Rhode Island mansion. In 2013, Swift purchased the beachfront residence in cash for a reported sum of USD 17.75 million which has seen many of her star-studded parties.
Taylor Swift is among the league of celebrities who have their own private jets. And why not? With innumerable shows and concerts across the globe, it only makes sense to have a jet at your disposal. But, the “Enchanted” singer went a step further and owned two private jets — Dassault-Breguet Mystere Falcon 900 and a Dassault Falcon 50. The 12-seater aircrafts have amazing high-performing specs and can easily accommodate most of her staff. Swift considers the digit 13 to be lucky, and reportedly she even got it painted on the jets. According to media reports, she paid somewhere between USD 40 to 45 million for each jet.
As per various reports, eight years after buying it in 2012, she sold the latter in 2020, in a bid to cut down on the number of private jets she owns. However, Swift reportedly continues to own the former and has received backlash for being airborne for 170 flights and emitting nearly 800 tonnes of carbon.
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Expensive cat breeds
Swift is a pet parent and has three feline furballs who are not only gorgeous but also incredibly expensive. The “Delicate” singer owns two Scottish fold cats named Meredith Grey and Olivia Benson after her favourite characters from Grey’s Anatomy and Law & Order: SVU. The third feline is a ragdoll cat named Benjamin Button, named after Brad Pitt’s famous 2008 character.
Both Olivia Benson and Meredith Grey appear in Swift’s “Me” music video, and “Gorgeous” from the 2017 album Reputation also bears a special mention to these cute paw-some pets when she sings “I guess I’ll just go on home to my cats.”
These are some of the most expensive breeds and can cost somewhere between USD 1,000 and USD 3,000 each. Such pets require a regal travel kit, and in her 2020 Netflix documentary Taylor Swift: Miss Americana it was revealed that the three travel the world in style in their own personalised backpacks.
Designer clothes and accessories
With global popularity and fan following such as Taylor Swift’s, it is quite natural for the musician to own a vast designer wardrobe and accessories. An array of expensive haute couture outfits paired with exquisite jewellery and accessories for every music video, red carpet appearance and award show, often sets the internet in a whirlwind and Swifties are fast to take cues.
In 2020, she wore several soft laced dresses for the music video of “Willow.” One of them was a white Zimmerman piece with a reported price tag of USD 2,650. It was paired with stunning pearl earrings which apparently cost USD 8,950 and a floral tiara which is reportedly priced at USD 1,225.
In another instance, Swift teamed up with her long-time friend and associate Stella McCartney for a warm wintry look. The designer created an orange and black plaid wool coat for the album cover of Evermore in 2020, and according to a Good Housekeeping report, the coat cost USD 2,875 and was an instant sell-out.
Speaking of award shows, Swift chose a dazzling green sequined number by Julien MacDonald for the 2019 American Music Awards. According to WWD, the designer’s average outfits cost between USD 10,000 and USD 40,000.
Reports also suggest that she has a custom Christian Louboutin backpack tagged at USD 1,237. The “All Too Well” star also loves designers such as Elie Saab, Versace and J Mendell.
Brand Endorsement deals
Other than her music career and highest-grossing albums, Swift’s brand endorsements and social media posts also contribute heavily to her enormous wealth. From Keds and Diet Coke to Apple, Papa John’s, American Express and others, these renowned brands and companies invest heavily in her and the deals add substantially to her growing net worth.
Despite being such a successful global icon and owning unimaginably expensive things, Swift is also known to patronise and donate to charitable causes quite regularly and extend a helping hand to those in need.
In 2012, she gave USD 4 million to the Country Music Hall of Fame and Museum and opened the Taylor Swift Education Center in Nashville. It is a fun and interactive space to help people of all ages come together, learn and connect to the museum’s content. Art installations, video labs, educational tours for schools and more make the Taylor Swift Education Center a vibrant learning arena.
Additionally, the singer also actively supports the musical scene and on the occasion of her 24th birthday, Swift donated USD 100,000 to Nashville Symphony in 2013, to help the orchestra grow and diversify.
Extending relief to the victims of a devastating tornado, Swift raised a massive USD 750,000 through her 2010 Speak Now benefit concert as well as donated another USD 50,000 to the Nashville Flood Relief.
Going beyond natural calamities, Swift is extremely vocal about issues that plague society and showing her stance, she donated USD 113,000 to a pro LGBTQ+ community advocacy group — Tennessee Equality Project.
(Main and featured image credit: Taylor Swift/ Instagram)